Chevrolet Hershey Park Activation Challenges:
- Increase awareness of Chevrolet brand with patrons of Hershey Park
- Capture leads from visiting consumers
- Drive traffic to local dealerships
- Created an instant win scratch card game to maximize consumer interest. The Chevy-branded scratch cards offered the chance to win a Chevy vehicle of their choice. 20,000+ cards were distributed in one month. Each consumer completed an entry form to capture data for future marketing.
- Created a text messaging campaign on-site to drive park visitors to LMG website for further lead generation and additional product education.
- Developed custom website for consumers to register to win season passes to Hershey Park. Consumers activated registration by visiting participating dealerships.
- Created a test drive program and custom website promoting a ticket giveaway for all eligible test drives.
Kia St.Louis Blues Case Study Challenges:
- Promote Kia’s sponsorship of the St. Louis Blues
- Drive traffic and excitement to local Kia dealers and Blues home games
- Capture leads and consumer information
- AMSP created a multi-tiered promotion for consumers to enter in a variety of locations.
- Consumers entered at the St. Louis Auto Show, St. Louis Blues website, local Kia dealerships, and various St. Louis Blues home games.
- Finalists were selected through a variety of methods, including participating in a hockey skills contest at a St. Louis Blues game and a random drawing.
- Six (6) total finalists were selected to participate in the Grand Prize drawing.
- One lucky winner received a Kia Rio.
Saturn Info for Artscape Test Drive Challenges:
- Promote Saturn’s sponsorship of the Artscape Event
- Incorporate dealer locations by encouraging consumers back to the dealerships and take test drives of any new Saturn vehicle
- Capture leads and drive consumers to the dealership
- Created a program where consumers who attended an Artscape event in the Baltimore Area would receive an entry card.
- Consumers filled out their entry card and took it to a participating Saturn Dealership.
- After completing a test drive of an all new Saturn Vehicle, the Dealer validated the entry card and faxed it to AMSP.
- AMSP received the validated entry card and sent each consumer a $50 Gas Card good at any participating WAWA gas station.
- AMSP handled all correspondence with each dealership and any consumer questions that arose.