Why You Should Gear Your Next Tournament Towards Ladies
It is a golfer's dream to produce several Hole In Ones over the course of their career, and the number of women dreaming about landing numerous career Hole In Ones is increasing significantly. While golf remains immensely popular among men, there is an ever-growing number of women who are competing at a high level. It is currently the fastest growing female sport- media attention is building professional women's golf as a powerful brand to attract younger women to the sport and its venues.
The problem remains that there are many venues, such as traditional country clubs, that cater solely to men or only structure their events for women to be more involved with the parties and dining associated with these events. As women are increasingly becoming the competitors instead of the spectators, club owners in the know are finding ways to double their attendance by gearing their golf tournaments toward female players.
Building a Tournament that is Attractive to Women Players
The good news is that you already know how to put on a golf tournament and since golf is not yet a gender-integrated sport, there is very little that you should do when hosting a woman's tournament that you wouldn't when you were planning one for men. However, there are certain things that you could do during the men's events that could make women competitors more likely to attend, such as recruiting new players or having women-only side events such as driving range contests during slow intervals in the tournament. Perhaps at the ladies' events, you could plan similar exhibitions for the gentlemen.
Double Your Attendance and Your Pocketbook
Women competitors such as ANA champion, Lydia Ko, and Women’s PGA champ, Brooke Henderson, are changing the landscape of the women’s tour and helping the sport to become both younger and more diverse at the highest level of competition. Players have been inspired by Marta Sanz Barrio after she made a hole in one at the World's Ladies Championship. Any golf facility can benefit from the rise in women's competition in many ways, from increased sales of merchandise and equipment to expanded membership rolls and dues. While exclusivity builds a certain mystique, inclusion can be very profitable. Finding ways to draw women competitors to your events can open avenues of promotional engagement that you never thought possible.
Are you interested in ways to get women more involved with your events and potentially double your attendance? Call 800.822.2257 to hear more about our new partnership with All For Color – an apparel and resort wear company for ladies!